What is Mobilegeddon 2.0?
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What is Mobilegeddon?

Last year, on April 21, 2015, Google updated their ranking system to include “mobile-friendliness” as a ranking signal. Studies by Duda found a 11% increase in traffic to mobile optimized websites post-Mobilegeddon. We wrote an article all about Mobilegeddon 1.0 here and provided an easy solution.

“This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

– Google Webmaster Central Blog

What Should We Expect for Mobilegeddon 2.0?

Google announced additional changes to the mobile search results that will go live starting in May 2016. Google is doubling down on Mobilegeddon and increasing the effects of rankings – in both positive ways for mobile friendly websites and negatively with those websites that are not mobile compliant.

“We’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal.”

– Google Webmaster Central Blog

Who is this going to affect?

Mobilegeddon 2.0 will affect most websites across the board, especially those without a mobile friendly website. Check to see if your website complies with Google’s Mobile Friendly Tool.

How can Google tell if your website is Mobile Friendly?

Google has released mobile friendly guidelines and ranking indicators last year for Mobilegeddon 1.0. These are the following ranking indicators:

Mobile Friendly Design
Obviously, websites should feature a designt that is meant for mobile. Buttons and text spacing should be larger and spaced out accordingly. Large readable fonts. Suggested: 14-16 pt fonts to start. Content should not be larger than the screen. Users should be able to flick up and down with their thumb easily. One solution is to manually set the viewport tag so that your website displays properly.

Avoid Mobile Faux Pas
You’ll want to avoid using Flash, instant pop-ups upon loading of your website, and poorly sized embeds (e.g. iframes)

Signal Site Configuration
Google actually encourages website owners to communicate that they have a mobile friendly design and setup. There are a few setups that allow for this to happen:

  • Responsive Design – being responsive means having a single code base (html, css, JavaScript) which automatically resizes itself on the device it’s being viewed on.
  • Dynamic Serving – which is the same as the same responsive technology with one caveat – it detects the device being used and changes the content accordingly.
  • Mobile Version Webite – Third and final option is to have a separate mobile website entirely which redirects all mobile traffic to a specific website (m.yoursite.com).

Avoid Faulty Redirects
If you have a mobile only website, Google wants you to avoid “Faulty Redirects”. This is when you’re redirecting mobile traffic to the mobile version of the website. Google wants to make sure users are redirected to the correct corresponding mobile version of the page they were trying to access. Redirects should be contextual. For example, if the user is looking for the about page, they should be sent to the mobile version of that page. Don’t send them back to the homepage.

Use Canonical Tags
This only affects dedicated mobile sites. To avoid a duplicate content penalty, use a canonical tag (rel=”canonical” tag) which tells Google your mobile site is related to the desktop version.

Crawlable Site Resources
Make sure your website’s resources are crawlable. If you have a robots.txt file blocking search engines from crawling CSS/JavaScript resources, Google won’t have an accurate view of how your website is being displayed on mobile devices.

Mobile Page Speed
The load time is important on both mobile and desktop. Look to score around 60-80 / 100 on Desktop and 60-75 on Mobile. Check Google’s Page Speed Tool:


Why is Google Doing This?

Google is rolling out the second iteration of Mobilegeddon because they are emphasising good relevant answers when users search and website owners should be striving to be giving their end users the best possible answers regardless of what device they are searching on. If the content doesn’t work well on all devices, Google isn’t going to deliver it anymore.

“Getting good, relevant answers when you search shouldn’t depend on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet.”

– Google Webmaster Central Blog

Advice for the Future of Mobile and SEO in General

  • Avoid search term hacks. Shortcuts will cut you short.
  • Do what’s best for the user. Content is still and will always be king. Have the best answers for what users are searching.
  • Don’t chase or try to cheat the algorithm. Google can update their algorithm at any moment so it’s best to follow what’s currently working and likely to be working in the future.
  • Make sure your content loads fast. Your website’s performance is just going to increasingly important as time goes on.
  • And finally, design for all devices

Bottom line – take your quality content and create a great user experience for any device. Contact us today for a mobile solution for your website.

Schedule a Free Consult to Get Your Businesses Website Mobile-Friendly Today